Chula Vista, California

Population: 267,503
Project focus: Access to foods that support healthy eating patterns

The University of California San Diego Center for Community Health and the San Diego County Childhood Obesity Initiative, in partnership with the City of Chula Vista, Chula Vista Elementary School District, San Diego County Promotores Coalition, County of San Diego Health & Human Services Agency, San Diego Hunger Coalition and other community partners, have sought to address food insecurity in the city by developing a nutrition program that will help community members to afford and consume more fruits and vegetables for better health.  
  
This innovative nutrition program will work to both increase the accessibility of fruits and vegetables and to increase the city's overall food security levels through community engagement, advocacy and policy, systems and environmental change. This initiative will engage and train city residents through a well-established network of promotores (community health workers) and community partners and build on the success of the ¡Más Fresco! More Fresh Nutrition Incentive Program to increase food access and food security while simultaneously reducing obesity. Finally, the members of this project are putting their hands together to create a new model that utilizes existing health system and food system resources to share within Chula Vista and beyond. We can't wait to see the progress Chula Vista makes within the next two years!