Location: Dodge, Saunders and Washington Counties, Nebraska, population 77,970
The Problem: Many Nebraskans cannot access or afford healthy food options. In speaking with retailers, the program has learned that increasing the ability to find healthier foods will not improve healthy habits and, in order to stay in business, retailers must stock their shelves with products that will sell.
Healthiest Cities & Counties Challenge Approach: The Healthy Food Retail Recognition program will study the retail market and explain to community members where they can find healthy food options. It will work with retailers to not only increase access to healthy foods, but also to increase the demand of healthier food through pricing strategies and promotions like food demonstrations and placement options.